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Lovisa Löwenborg: “Attracting women to finance”

The first Luxembourg fund owned by women has received approval from the Financial Sector Surveillance Commission (CSSF), as announced at the end of September. Founder Lovisa Löwenborg explained to Delano her motivations and ambitions for this fund.

Lovisa Löwenborg: “Attracting women to finance”

Lovisa Löwenborg, a real estate investor currently based in southern Sweden and founder of Female Fund, Luxembourg’s first female-owned fund, has a lot of experience in investing for women. In 2018, Lovisa Löwenborg co-founded Wire Invest, a group of women investors investing in real estate, a structure that has grown “extremely quickly” over the past five years, says Ms. Löwenborg in an interview with Delano .

Wire Invest consists of more than 600 women – most of the investors are based in Sweden and other Scandinavian countries – and has invested more than 43 million Swedish crowns (around 3.74 million euros) in 22 projects. In addition to investing in concrete projects, the association also offers workshops on real estate investments for women.

After developing Wire Invest, “I ended up dreaming of creating a global fund for women, where we could all make more international investments and where we could raise funds in different countries,” says Ms. Löwenborg, which led her to create the Female Fund.

“Luxembourg is the ideal place”
Ms Löwenborg explains that she wanted the new fund to have an international dimension. “And if you want to do something in several countries at the same time, like a global fund, Luxembourg is the place to be. I realized that quite quickly, actually.”

“I looked at a few options,” she added, “but I think the history of the Luxembourg environment and everything you also get internationally when you can [say] that your structure is at the Luxembourg are worth it. So it was quite easy for me.”

Benelux and Nordic market are the first two markets we will cover now.
Lovisa Löwenborg
Lovisa Löwenborg , founder , Female Fund

Launching a fund is a “huge project”, but Luxembourg was very helpful and supportive during the 15 months that the fund was launched, underlines Ms Löwenborg, who had the impression that the financial environment “really wanted this [to happen].” “And now, in September, I received approval from the CSSF.”

“The Benelux and the Nordic market are the first two markets that we will cover,” says Ms. Löwenborg. “We also work a little on the British market”, but “Luxembourg is very important”.

Be a role model for other women
Was she surprised that there wasn’t already a fund owned by women in Luxembourg?

“I’m not surprised,” replies Ms Löwenborg. “It really is a huge risk. But on the other hand, it is very important that someone takes the role of role model and shows women that it is possible.” It is essential that successful women help other women, she added. And to attract more women to the fund industry, Ms Löwenborg also wants to invite them to come under her “wing”.

ESG objectives
The fund aims to bring “global change” in many ways, and the ESG aspect of the fund was also very important, Ms. Löwenborg explained. The Female Fund is classified as an Article 8 fund, meaning it promotes environmental and/or social features.

Projects can therefore focus on sectors such as “energy, building houses and the environment around houses, social impact, creating good roads and spaces to move around by bike or by bus,” says Ms. Löwenborg. The fund aims to raise money from female investors around the world this fall in order to begin investing in green initiatives early next year.

Why women?
“We need to work differently to attract women to finance and investments,” comments Ms Löwenborg. This is why it is so important to have a fund that raises money only from women.

With this fund and the concept of Female Fund, I wanted to create something that would allow women to say to themselves: “I wasn’t investing my money before, but with this concept, I’m happy to do it.” With my experience of how to engage and interest women, I can see that we need to do things differently,” she says. “The concept is clear: it will be a club of investors.

This will allow more women to interact and “activate” them, involving them in the world of finance. “There are so many women who have good businesses and savings accounts and don’t know how to start investing. They have neither the knowledge nor the necessary opportunities,” explains Ms. Löwenborg. “But in this way – and presenting things in an innovative way – [it] can attract women.”

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